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BeautyPro has acquired Supercover, a British foundation brand founded in 1997, for an undisclosed sum. The deal is BeautyPro’s third acquisition in under two years; Supercover is set to relaunch with a redesigned website, though further plans and financial terms have not been disclosed.
British beauty company BeautyPro has acquired make-up foundation brand Supercover for an undisclosed sum, adding a heritage colour cosmetics label to its portfolio. BeautyPro co-creator Ibs Ansari, whose parents founded Supercover, is set to run the business as it prepares to relaunch with a redesigned website.
Supercover was founded in 1997 by Zaf and Najma Ansari, Ibs Ansari’s parents. The acquisition brings the brand into the company co-created by their son. The reported purchase price and other financial terms have not been made public.
The brand’s foundation range includes 42 shades across 10 undertones. The source report says Supercover has a following among make-up artists and South Asian consumers. BeautyPro plans to carry the brand’s history into a new phase, beginning with a redesigned website at supercover.co.uk; a launch date and further details of the relaunch were not provided.
The acquisition is BeautyPro’s third in under two years, according to Cosmetics Business. The company recently acquired Skin Sapiens in April 2025. The report does not specify the dates or terms of the other acquisitions.
A Third Acquisition Expands BeautyPro
The deal adds a foundation-focused brand to BeautyPro’s offering and gives the company control of a label with a long-established customer base, as described by Ansari. Its 42 shades and 10 undertones form a defined product range that the company can develop or promote as part of its colour cosmetics business, although no specific product changes have been announced.
The family connection also makes this more than a portfolio purchase: Ansari will lead the brand his parents founded. For existing Supercover customers and make-up artists, the immediate point to watch is whether the planned website relaunch changes how products are presented or accessed. The acquisition may also signal BeautyPro’s continued expansion through purchases, but the source gives no information about its wider acquisition strategy or financial position.
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Supercover’s Family-Founded History
Zaf and Najma Ansari established Supercover in 1997, more than two decades before the reported acquisition. Their son, Ibs Ansari, later became a co-creator of BeautyPro. The deal places the family-founded foundation brand within the company he helped create, with Ansari now due to run it.
BeautyPro’s purchase follows its acquisition of Skin Sapiens in April 2025 and is its third reported acquisition in a period of less than two years. The available report is an extract from Cosmetics Business and provides limited detail about the company’s other deals or the rationale behind them beyond strengthening its colour cosmetics offering.
“real heritage and a genuinely loyal customer base”
— Ibs Ansari, speaking to Cosmetics Business
multi-undertone foundation for diverse skin tones
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Deal Terms and Relaunch Details
The purchase price, transaction date and other deal terms have not been disclosed in the available report. It is also not clear whether Supercover will retain its existing products and distribution arrangements, or whether BeautyPro plans changes to its shade range, pricing or sales channels.
BeautyPro has said the brand will return with a redesigned website, but no relaunch date or detailed rollout plan was included. The report does not set out staffing arrangements, sales figures, or how the acquisition is expected to affect BeautyPro’s revenue.
professional make-up foundation for South Asian skin
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Watch for Supercover’s Relaunch
The next stated step is a redesigned Supercover website at supercover.co.uk. BeautyPro has not announced when it will go live or whether the relaunch will include changes to products, packaging or retail availability. Customers and industry observers will need further company updates to learn how the brand will be managed under Ansari.
Further details could clarify the acquisition’s commercial scope, but none are confirmed in the source report. For now, the confirmed development is the ownership change and BeautyPro’s intention to bring Supercover forward through a digital relaunch.
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Key Questions
Who acquired Supercover?
BeautyPro, a British beauty company, acquired the foundation brand, according to Cosmetics Business.
How much did BeautyPro pay?
The purchase price was not disclosed in the available report.
Who founded Supercover?
Zaf and Najma Ansari founded the brand in 1997. Their son, BeautyPro co-creator Ibs Ansari, is set to run it following the acquisition.
What is planned for Supercover?
BeautyPro plans to relaunch the brand with a redesigned website at supercover.co.uk. The timing and any product or retail changes have not been announced.
How many shades does Supercover offer?
The reported foundation range includes 42 shades across 10 undertones.
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