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Dr.Jart+ has named Katseye member Yoonchae Jeung its first North America Brand Ambassador. She will front a campaign for the Estée Lauder Companies-owned brand’s reformulated Premium BB Cream; details such as the campaign’s launch date and scope have not been provided.
Dr.Jart+ has appointed Katseye member Yoonchae Jeung as its first North America Brand Ambassador, naming the 18-year-old South Korean singer the face of a campaign for the brand’s Premium BB Cream. The appointment gives the Estée Lauder Companies-owned Korean skin care brand a new route to connect with North American audiences through a K-pop artist, though the company has not shared the campaign’s launch date or full rollout plans.
Dr.Jart+ said Jeung will front a campaign for Premium BB Cream, a skin care and makeup product. According to the company, the reformulated cream contains 2% niacinamide and glycerin, provides SPF 30 coverage, and is designed to moisturise while leaving a natural “glass skin” finish. The product is available in eight shades, according to the report.
The brand described the partnership as a way to bring together its Korean skin care heritage and Jeung’s perspective on beauty, individuality and self-expression. Dr.Jart+ called her a rising global talent, citing her presence across music, fashion and beauty as reasons for choosing her. Those descriptions are the company’s rationale for the appointment, rather than independently measured assessments of her reach.
Jeung said she values a simple skin care routine and described Dr.Jart+ as fun and innovative. The appointment is specifically identified as the brand’s first North America Brand Ambassador; the announcement does not say that Jeung is its first ambassador globally or that she will represent every product line.
A K-pop Face for North America
The appointment links a Korean skin care brand with a young artist whose group has an international pop audience. For Dr.Jart+, the ambassador role offers a way to present its Korean origins and a hybrid skin care-makeup product to North American consumers through a campaign built around an identifiable music figure. The company says music, particularly K-pop, has been an important part of how it engages with culture.
The move also puts Premium BB Cream at the centre of the partnership. A BB cream combines makeup coverage with skin care positioning, and the brand’s stated formula and SPF details give the campaign a specific product focus. The eight-shade range is relevant to shoppers considering the product, but the announcement does not provide shade descriptions, independent performance testing or details about how the range will be marketed across North America.
For Jeung, the role extends her visibility beyond Katseye’s music into beauty marketing. The appointment is a brand partnership, not evidence of a change in her music career or an endorsement of product results beyond the statements supplied by Dr.Jart+.
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Dr.Jart+’s Korean Artist Partnerships
Dr.Jart+ is a Korean skin care brand owned by The Estée Lauder Companies. Its statement describes collaborations with Korean artists as part of a broader effort to share its Korean roots with audiences around the world. The brand has previously worked with the boy band Enhypen, according to the source report.
Katseye formed in 2024 and is known for songs including “Gabriela,” “Animal” and “Gnarly,” the report says. Jeung is one of the group’s members. The new appointment is framed specifically around North America, distinguishing it from a general global ambassador announcement, although the company has not explained whether the role has a fixed term or covers particular markets within the region.
““Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture.””
— Ye Jin Kim, vice president and global brand lead at Dr.Jart+
Campaign Plans Still Undisclosed
The announcement does not give a campaign start date, duration, media plan or specific North American markets. It also does not detail Jeung’s contractual responsibilities, whether the partnership includes appearances or social media content, or whether she will represent products beyond Premium BB Cream.
The company’s statements about the cream’s moisturising properties, all-day SPF 30 coverage and “glass skin” finish are product descriptions provided in the report; no independent test results or testing conditions are included. The announcement also does not identify which shades will be available in each market or provide pricing. Those details may shape how shoppers can access and evaluate the product, but they are not confirmed in the supplied material.
Watch for Campaign and Product Details
The next expected development is the rollout of Dr.Jart+’s Premium BB Cream campaign featuring Jeung. The brand has not announced when or where it will appear, so a specific launch date cannot be reported from the available information.
Further details to watch for include the campaign’s North American distribution, any planned promotional appearances or digital content, and product availability, pricing and shade information by market. Until the company provides those details, the confirmed scope is Jeung’s ambassador appointment and her role in the Premium BB Cream campaign.
Key Questions
Who is Dr.Jart+’s North America Brand Ambassador?
Yoonchae Jeung, a member of the girl group Katseye, has been named the brand’s first North America Brand Ambassador.
Which product will Jeung promote?
She will front a campaign for Dr.Jart+ Premium BB Cream, described as a skin care and makeup hybrid.
What does Dr.Jart+ say is in the reformulated BB Cream?
The company says the formula contains 2% niacinamide and glycerin and offers SPF 30 coverage. The report lists the product in eight shades.
When will the campaign launch?
No launch date has been provided in the available announcement. The campaign’s duration and rollout plans are also undisclosed.
Is Jeung Dr.Jart+’s first global ambassador?
The announcement calls her the brand’s first North America Brand Ambassador. It does not describe her as the first ambassador globally.
Source: cosmeticsbusiness.com
