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Dua Powered by Augustinus Bader, the skincare brand created by Dua Lipa and Augustinus Bader, has opened its first permanent standalone boutique in Paris. The 215-square-foot store adds a dedicated retail site after pop-ups in Paris and Selfridges London; further locations, including in the United States, are under consideration.
Dua Powered by Augustinus Bader, the skincare brand created by singer Dua Lipa and skincare specialist Augustinus Bader, has opened its first permanent standalone boutique in Paris. The 215-square-foot store is located beside Augustinus Bader’s Palais-Royal boutique, giving the newer brand a dedicated physical retail address as it expands beyond temporary shops and a department-store counter.
The boutique carries the brand’s three-product skincare range, which is aimed at consumers aged 18 to 35 and priced from US$40 to US$80, according to Global Cosmetics News, citing WWD. The products use Augustinus Bader’s TFC5 technology. The source report does not list the individual products, their prices or the services available in the Paris shop.
The Paris location follows pop-ups in Paris and at Selfridges in London. The brand also operates a permanent counter at Selfridges, according to the report. The standalone store is a distinct step from those formats: it gives the label a permanent shop of its own, though the source does not provide opening hours, staffing details or visitor figures.
Dua Lipa is the brand’s chief creative officer and contributes to areas including formulation and artistic direction, the report says. Augustinus Bader is considering other physical locations, with the United States identified as a possible future market. No additional city, schedule or confirmed expansion plan was provided.
A Permanent Shop After Pop-Ups
The Paris boutique moves the brand from temporary retail experiments to a permanent standalone presence. A dedicated location gives shoppers a place to encounter the products outside a department-store counter and gives the company an ongoing retail site in which to present the line. The source, however, provides no sales data or other evidence showing how the shop is expected to perform.
The launch also extends Augustinus Bader’s physical retail footprint while placing a younger-targeted, celebrity-created line next to the established skincare company’s Palais-Royal boutique. The report describes the intended audience as people aged 18 to 35; that is a target demographic, not evidence about who is buying the products. The boutique’s performance may inform decisions about further locations, but no results or expansion timetable have been disclosed.
Dua Lipa Augustinus Bader skincare products
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From Temporary Shops to Paris
The brand’s retail path described in the report includes pop-ups in Paris and at Selfridges London, followed by its ongoing Selfridges counter and now its first permanent standalone boutique. That sequence shows a move toward a dedicated shop, but the source does not give dates for the pop-ups or state how their performance was measured.
Dua Powered by Augustinus Bader combines Lipa’s creative role with Augustinus Bader’s skincare technology. Its offering is deliberately limited to three products, priced within a reported range of US$40 to US$80. The opening adds a Paris retail location to that partnership; it does not by itself confirm a broader international rollout.
“The brand is considering additional physical locations, with the US identified as a potential future market.”
— Global Cosmetics News, citing WWD
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Store Results and Expansion Plans
The source report does not specify the boutique’s opening date, operating hours or sales performance. It also provides no details about the pop-ups’ results, so their reported role in the brand’s retail expansion cannot be evaluated from the available information.
Further locations remain uncertain. The United States is described as a potential future market, but no city, investment, opening date or final decision is reported. The source also does not provide product-by-product details, stock levels or information about whether the Paris shop will offer services beyond product sales.
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Possible Markets, No Dates Yet
The next development to watch is whether Augustinus Bader turns its consideration of additional physical locations into confirmed plans. The United States has been mentioned as a possible market, but the company has not provided a schedule in the source material. The Paris boutique’s operations and any publicly reported performance could help clarify the brand’s retail direction, though no measurement or review date has been announced.
For now, the confirmed change is the opening of a permanent standalone shop in Paris alongside the company’s existing retail activity. Any further stores, new products or changes to the current three-item range remain unannounced.
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Key Questions
What has opened in Paris?
Dua Powered by Augustinus Bader has opened its first permanent standalone boutique. The 215-square-foot shop is beside Augustinus Bader’s Palais-Royal boutique.
What products does the boutique carry?
The source report describes an edited range of three skincare products using Augustinus Bader’s TFC5 technology. It gives a price range of US$40 to US$80 but does not name each product or its individual price.
How is Dua Lipa involved in the brand?
Lipa is the brand’s chief creative officer. The report says she contributes to areas including formulation and artistic direction.
Will the brand open a store in the United States?
That has not been confirmed. The United States is identified as a potential future market, but no location or opening date has been announced in the source report.
Where did the brand sell its products before the Paris boutique?
The report says the brand held pop-ups in Paris and at Selfridges London and operates a permanent counter at Selfridges. The Paris boutique is its first permanent standalone store.
Source: rss
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