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Mintel says GLP-1 use is helping reshape beauty and personal care around consumer goals and connected systems, rather than products centered mainly on the face. Its 2027 predictions identify four aspirations: looking well for longer, feeling well, staying protected and feeling confident. The supplied report excerpt does not provide data on GLP-1 use or detailed forecasts for specific products.
Mintel says GLP-1 use is influencing a new beauty landscape in which consumers build routines around broader goals and desired results, rather than treating individual facial products as the center of their beauty choices. The consumer insights firm outlined the outlook in its Global Predictions 2027 report, describing a move toward systems that connect products, services and data.
Mintel’s forecast identifies four aspirations it expects to shape beauty and personal care: “Look Well for Longer,” “Feel Well,” “Stay Protected” and “Feel Confident.” The report frames these as consumer goals that can bring different categories and services together, rather than needs addressed by a single product or conventional beauty category.
The firm says the relationship between brands and consumers is changing. In the excerpt published by Cosmetics Business, Mintel describes the former model as one where brands sat at the centre and consumers orbited them. It says that pull has reversed, with consumers now at the centre and products, services and data arranged around them.
Mintel’s account links that shift to a stronger focus on results and goal-driven behaviour. It argues that consumers’ routines and purchasing decisions will increasingly be shaped by what they want to achieve and by the systems they assemble to pursue those aims. GLP-1 use is identified as one influence on this changing beauty landscape, but the available excerpt does not explain specific effects on products or consumer behaviour.
Beauty Moves Beyond the Face
Mintel’s forecast matters to beauty companies because it describes a change in how consumers may organize their choices: around personal goals and outcomes, rather than around a brand or a narrow product category. If that pattern develops, businesses may need to think across products, services and data when responding to consumers, instead of treating each purchase as separate.
The emphasis on aspirations such as wellbeing, protection and confidence also broadens the definition of beauty in the report. GLP-1 use is part of the picture Mintel points to, but the excerpt does not establish how widespread that use is or measure its effect on the market. The significance here is the direction of Mintel’s prediction, not evidence that every consumer or company is already following it.
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Mintel’s 2027 Consumer Outlook
The development comes from Mintel’s Global Predictions 2027, a forward-looking report on beauty and personal care. The Cosmetics Business article presents a short extract of the report and says the full article is available only to premium subscribers. The source material supplied here therefore covers Mintel’s central framing, not the full supporting analysis.
Mintel’s language distinguishes its forecast from a description of a completed market change. It says the next wave of growth will come from systems built around consumer aspirations and argues that habits behind the past decade of growth will not determine the next one. These are predictions attributed to Mintel, rather than independently verified outcomes or figures in the available excerpt.
““The consumer is the sun.””
— Mintel, as quoted in the Cosmetics Business report
Evidence Behind the GLP-1 Link
The excerpt does not give data on GLP-1 use, identify which drugs or users Mintel considered, or quantify how use is affecting beauty purchases. It also does not spell out what specific products, services or data systems the firm expects to grow. The relationship between GLP-1 use and the wider shift is presented as part of Mintel’s forecast, not supported in the supplied text by detailed evidence or market figures.
It is also unclear how Mintel defines a “system” in practical terms, which consumer groups may lead this change, and how quickly companies might respond. The report’s full analysis may contain further detail, but it is not included in the source extract available for this article.
Details to Watch in 2027
The next step for readers seeking specifics is the full Global Predictions 2027 report, which may provide the reasoning and examples behind Mintel’s short extract. The source does not announce a launch date, company initiative or policy change tied to the prediction.
As the forecast develops, relevant indicators will include whether beauty businesses introduce offerings that connect products with services or consumer data, and whether they explicitly organize them around the four aspirations Mintel names. Until additional details or market evidence are available, the claims remain Mintel’s outlook for 2027, rather than confirmed outcomes.
Key Questions
What is Mintel predicting about beauty?
Mintel predicts that beauty and personal care will increasingly be organized around consumer goals and connected systems of products, services and data, rather than around individual products alone.
How does GLP-1 feature in the report?
Mintel identifies increased GLP-1 use as an influence on the emerging beauty landscape. The supplied excerpt does not quantify use or specify its direct effects on product demand.
Which consumer goals does Mintel name?
The report lists “Look Well for Longer,” “Feel Well,” “Stay Protected” and “Feel Confident” as aspirations expected to shape beauty and personal care.
Does the excerpt include evidence or market figures?
No. The available text presents Mintel’s predictions but does not provide market statistics, research methods or detailed evidence supporting the GLP-1 link.
What remains unknown?
The excerpt does not say which specific products or services will form these systems, which consumers will adopt them, or how quickly the predicted shift will occur. Those details are not confirmed in the available material.
Source: cosmeticsbusiness.com
