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GMA Deals & Steals announced a limited-time Beauty Bonanza offering up to 65% off on select skincare, makeup, and haircare brands, including Laura Geller, Murad, and Saint Jane. The event is curated by Tory Johnson and is live on May 19, 2026, for one day only.
GMA Deals & Steals has launched a limited-time Beauty Bonanza offering discounts of up to 65% on premium skincare, cosmetics, and haircare products, featuring brands like Laura Geller, Murad, and Saint Jane. The event is curated by Tory Johnson and is available exclusively on GMADeals.com for one day only, making it a key opportunity for summer beauty shopping.
The event, announced on May 19, 2026, includes discounts starting at $3 on products from six major brands across makeup, skincare, and haircare categories. Featured brands include Laura Geller Beauty with 50-65% discounts, Murad offering 50% savings on clinical skincare, Saint Jane with 50-52% off botanical serums, and R+Co Hair Care with discounts up to 59%. The sale is valid until midnight PT and has purchase limits varying by brand, with most offering free shipping on orders over $35 or $50.
Products are curated by Tory Johnson, who emphasizes clinically validated formulations designed for the spring-to-summer transition. The event highlights innovations such as Laura Geller’s multitasking foundation kits, Murad’s vitamin C-rich moisturizers, and Saint Jane’s nutrient-packed serums. All deals are announced during GMA’s weekday broadcast and become available immediately online.
Why It Matters
This event matters because it offers consumers access to high-quality, clinically validated beauty products at significant discounts, especially relevant for summer skincare and makeup needs. It also underscores the trend toward clean, vegan, and multifunctional beauty formulations, reflecting shifting consumer preferences. The event’s limited-time nature creates urgency, potentially influencing purchasing behaviors during the peak shopping season.
Laura Geller multitasking foundation kit
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Background
The GMA Deals & Steals segment, created by Tory Johnson, has been a trusted source for curated deals for over two decades. The May 19, 2026, Beauty Bonanza is part of a broader strategy to bring validated, accessible beauty solutions to consumers during the critical seasonal change from spring to summer. Previous events have focused on value and innovation, with this one emphasizing skincare with SPF, antioxidant protection, and long-wear makeup, aligning with seasonal demands.
“Each deal is revealed on ABC’s Good Morning America during the program and is available the same day until midnight PT only while supplies last.”
— Tory Johnson
“The curated beauty event offers verified products with significant discounts, focusing on quality and proven results.”
— GMA Deals & Steals
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What Remains Unclear
It is not yet clear how many units of each product will be available, or whether the discounts will be extended beyond the initial day if supplies last. Details on potential restocks or future similar events are still developing.
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What’s Next
Following the event, consumers can expect to see additional deals or promotions from GMA Deals & Steals, potentially expanding to other categories. The success of this Bonanza may influence future curated sales, and more details about inventory levels and product availability are expected to be updated on GMADeals.com.
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Key Questions
What products are included in the GMA Beauty Bonanza?
The event features skincare, makeup, and haircare products from brands like Laura Geller, Murad, Saint Jane, R+Co, Wonderskin, and Wildpier Beauty, with discounts up to 65%.
How long is the sale available?
The sale is valid until midnight PT on May 19, 2026, or until supplies last. Products are only available during this window.
Can I buy more than the purchase limit per brand?
Purchase limits vary by brand, typically ranging from 3 to 20 items per product. Exceeding these limits may not be permitted due to stock constraints.
Are there shipping fees?
Most brands offer free shipping on orders over $35 or $50, but shipping policies may vary by brand and order size.
Will these discounts be available again later?
It is not yet confirmed if similar deals will be offered later in 2026; this event appears to be a one-day exclusive curated sale.
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