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Make-up artist Isamaya Ffrench said on Instagram that she is no longer associated with Isamaya Beauty and has not been for some time. The brand has not publicly confirmed her departure, and speculation about its future remains unverified.
Make-up artist Isamaya Ffrench says she is no longer associated with Isamaya Beauty, the namesake cosmetics brand she launched in 2022. In a reply to a customer comment on Instagram, Ffrench said she had not been connected with the company “for some time,” while a separate report said she left in 2025; the brand has not issued a public confirmation in the source material.
Ffrench made the clarification on October 9, replying to an Instagram user who described a lost order and said they had received no response from customer service. Ffrench apologized for the customer’s experience and said: “I am afraid I am not associated with the company anymore and have not been for some time.” Her comment confirms her stated lack of current affiliation, but does not explain when or why it ended.
On October 13, Ffrench shared a further message to her Instagram story, according to Cosmetics Business, thanking people for their support during what she described as a difficult and emotional time. She said she intended to address the situation publicly “in due course,” but did not provide further details in the statement quoted by the publication.
Cosmetics Business reported that Ffrench’s departure took place in 2025, citing a report by The Business of Beauty. Cosmetics Business said it had not received official comment from either Ffrench or Isamaya Beauty. That reported date has not been independently confirmed in the material available here.
What Ffrench’s Departure Means for the Brand
Ffrench’s separation matters because her name and reputation as a make-up artist are closely linked to the brand’s identity. Her statement raises questions about who now controls Isamaya Beauty and how the company will operate without her involvement. Neither the extent of her former role nor the terms of her departure are publicly explained in the cited material.
The report also describes customers raising concerns online about late or incorrect orders and unanswered service inquiries. Those are customer accounts, not independently verified findings, and the brand has not responded publicly in the source material. Still, the reports make the brand’s current relationship with customers a practical concern for anyone considering a purchase.
Online speculation that Isamaya Beauty might close is not confirmation of a shutdown. The distinction matters: a founder’s departure, quieter social media activity, or discounts do not by themselves establish that a business is closing. No closure announcement is cited.
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From 2022 Launch to Founder Exit
Ffrench launched Isamaya Beauty in 2022 in partnership with Italian beauty incubator Flash Beauty Holdings. She is known for high-fashion editorial work and has worked with public figures including Rihanna and Kendall Jenner, according to Cosmetics Business. The partnership and launch placed the brand alongside her work as a make-up artist.
The immediate reporting followed customer complaints posted under the brand’s and Ffrench’s Instagram content. Cosmetics Business reported that the brand’s Instagram had been inactive for 12 weeks at the time of its article and that prices had been reduced on the direct-to-consumer website. These observations may help explain why customers and fans are asking about the company’s status, but they do not establish why Ffrench left or what will happen to the business.
“I am so so sorry to hear this – it is unacceptable. I am afraid I am not associated with the company anymore and have not been for some time.”
— Isamaya Ffrench, replying to an Instagram user on October 9
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Departure Details and Brand Status
The reason for Ffrench’s departure, its precise date, and the nature of any remaining business or contractual ties are not clear. The 2025 departure date comes from The Business of Beauty as cited by Cosmetics Business; Ffrench’s own comment says only that she has been unaffiliated “for some time.”
It is also unclear who currently leads Isamaya Beauty, whether the company plans to continue operating, and whether any changes to its products or customer service are planned. Reports of order problems and online discussion about possible closure remain distinct from an official company statement. No closure has been confirmed in the source material.
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Awaiting Ffrench and Company Statements
Ffrench said she intends to speak publicly in due course, but has not given a timetable in the statement quoted by Cosmetics Business. A further explanation from her could clarify when her involvement ended and what she means by the difficult period she referenced.
Isamaya Beauty has not provided a public response in the report. A company statement would help establish who is responsible for the brand now, address the customer-service complaints, and clarify whether operations will continue. Until then, claims about the company’s future should be treated as unconfirmed.
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Key Questions
Has Isamaya Ffrench left Isamaya Beauty?
Ffrench said on Instagram that she is no longer associated with the company and has not been for some time. The brand has not publicly confirmed the departure in the cited report.
When did Ffrench leave the brand?
Cosmetics Business cited a report by The Business of Beauty saying she departed in 2025. Ffrench’s own comment did not specify a date, so the timing has not been confirmed by her in the material provided.
Is Isamaya Beauty closing?
No closure has been confirmed. Online speculation, reported customer complaints, reduced prices and a period of inactivity on Instagram do not establish that the brand is shutting down.
What did Ffrench say about customer complaints?
She apologized to an Instagram user who reported a lost order and no response from customer service, calling the situation unacceptable. She also said she was no longer associated with the company.
What happens next?
Ffrench said she intends to address the situation publicly in due course. A statement from her or the company could clarify the departure and the brand’s plans, but no timetable or company response is cited.
Source: rss
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