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Marks & Spencer and Sephora have announced a partnership to bring Sephora beauty destinations to 100 M&S stores and M&S.com from spring 2027. The offer is set to include skincare, make-up, fragrance, hair and body care, with in-store specialists and online delivery and Click & Collect. Store locations, the rollout schedule and full brand list have not been announced.
Marks & Spencer and Sephora have formed a partnership to open Sephora beauty destinations in 100 UK M&S stores and on M&S.com from spring 2027. The planned offer will add Sephora’s prestige beauty range and specialist advice to M&S’s store and online network.
The shop-in-shop offer is expected to cover skincare, make-up, fragrance, hair care and body care. The companies say it will include established and emerging brands, names new to M&S and selected Sephora exclusives. They have not yet published a complete list of participating brands.
Specialist beauty teams are planned for the in-store destinations. Online, M&S.com will carry a broader assortment, with home delivery and nationwide Click & Collect. The announcement describes a 100-store plan but does not identify which branches will host the destinations or give a store-by-store opening timetable.
M&S supplied figures stating that the UK beauty market is valued at £5.2 billion and that the retailer holds a 1.3% share. Those figures give context for the partnership’s commercial aims; the announcement does not specify a target for how much the deal is expected to change M&S’s share.
A Wider Route Into UK Beauty Retail
For Sephora, the agreement offers access to M&S’s national store network as it expands in the UK. Shop-in-shops provide a way to reach shoppers in more locations while working through an established retailer’s stores and online operation. The companies have not said how the 100 locations will be selected.
For M&S, Sephora’s brand relationships and beauty expertise could broaden its prestige beauty offer across physical stores and online. Shoppers may be able to browse the assortment in person, speak with specialist teams or order online, though the precise in-store experience and product ranges have not yet been detailed.
M&S’s Beauty Expansion Plans
The companies frame the partnership as part of M&S’s wider Fashion, Home and Beauty transformation. The arrangement brings together Sephora’s beauty portfolio and specialist knowledge with M&S’s retail network and omnichannel infrastructure, according to the source announcement.
The planned launch is set for spring 2027, giving the partners time to prepare the store and online offer. The announcement does not provide details about investment, commercial terms or whether all 100 destinations will open at once.
Store Locations and Brand Lists Pending
The announcement does not name the 100 participating stores, set out the sequence of openings or specify how many locations will launch in spring 2027. The complete brand assortment, including which products will be exclusive to Sephora, also remains undisclosed.
Further details about pricing, staffing levels, investment and the financial terms of the partnership have not been provided in the source material. The stated market value and M&S share are presented without a date or methodology, so their comparison basis is unclear.
Details Ahead of Spring 2027
M&S and Sephora are expected to share further information before the planned spring 2027 launch, including store locations, opening dates and the brands available in-store and online. Until those details are released, shoppers cannot tell whether a nearby M&S will host a destination or when the assortment will be available through Click & Collect.
Key Questions
When will Sephora beauty destinations launch at M&S?
The companies plan to begin the rollout in spring 2027. A more precise launch date has not been announced.
How many M&S stores will have Sephora destinations?
The partnership plans to bring the shop-in-shop format to 100 UK M&S stores. The participating locations have not been named.
What products will the offer include?
The planned categories are skincare, make-up, fragrance, hair care and body care. The companies say the range will include established and emerging brands, names new to M&S and selected Sephora exclusives; a full brand list is pending.
Will customers be able to shop online?
Yes. The planned offer will be available on M&S.com, with home delivery and nationwide Click & Collect. The online assortment is expected to be broader than the in-store range.
Source: rss
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