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Pinterest is introducing AI-powered beauty guides that connect looks on the platform with instructions, salon advice and shoppable products. The company also released its first standalone Beauty Trend Report with Sephora, highlighting rising interest in maximalist makeup, frosted finishes, latte-inspired nails and farm-to-face beauty.
Pinterest is launching AI-powered beauty guides that turn images of hair, makeup and nail looks into practical instructions, and has released its first standalone Beauty Trend Report with Sephora. The guides are due to become available to US iOS users on October 8, giving users ways to find products, recreate a look at home or explain it at a salon.
A beauty image on Pinterest will have a “Get the Guide” option offering guidance on how to achieve the look. Depending on the image, the guidance may include step-by-step instructions, products to shop for, further inspiration and suggestions for what to ask a salon professional. Pinterest describes the feature as an AI-powered experience drawing on its visual understanding technology and trends insights.
The company said its technology leverages more than 80 billion monthly searches on Pinterest. Product and Technology Chief Matt Madrigal said users may have a clear visual idea without knowing how to describe it. He said the guides are intended to help them move from seeing a look to knowing how to make it their own, whether by finding products, recreating it at home or discussing it at a salon.
The accompanying report identifies rising interest in maximalist makeup, pink hair and frosted finishes, as well as bob haircuts, latte-inspired nails and “farm-to-face” beauty. Pinterest reported searches for “full beat make-up look” up 460%, “2000s club make-up” up 184% and “bold lip combo” up 121%. For lashes, it cited increases of 646% for cluster lash ideas, 436% for “Korean lash lift aesthetic” and 415% for “dramatic cat-eye lashes.” These are search-interest figures reported by Pinterest; the supplied report does not specify the comparison period or baseline for each percentage.
From Beauty Inspiration to Instructions
The guides address a practical gap between spotting a beauty look online and knowing how to achieve it. Images can inspire a haircut, makeup style or manicure, but do not necessarily explain which products to use, how to recreate the result or what language to use with a stylist. By placing instructions, shopping and salon guidance alongside inspiration, Pinterest is trying to connect discovery with action.
That approach also gives the platform a more direct role in beauty product discovery and shopping. A guide that includes relevant products could help users move from browsing to considering a purchase, although Pinterest has not provided details on how products are selected, how the feature will handle product availability or what commercial arrangements may apply. For beauty brands and retailers, the report offers a view of searches gaining attention among Pinterest users, rather than proof that those trends have become widespread across the market.
The Sephora partnership gives the trend report a retail collaborator, while the guides may make Pinterest’s visual search and inspiration more actionable. The company said more than 85% of its users discover new beauty trends and ideas on Pinterest before seeing them elsewhere. That figure is a company-reported user finding, and the provided material does not include its survey method or sample size.
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What the Report Says Is Trending
The report groups several search patterns into broader themes. Its “Arctic Frost” grouping includes frosted makeup, up 286%, bleached-brow makeup, up 53%, metallic lips, up 52%, and pastel blue eyeshadow, up 51%, according to Pinterest. The company also points to pink hair and bob haircuts as areas of interest, without giving specific figures for those trends in the supplied material.
For nails, Pinterest describes “latte nails” as drawing on seasonal drinks, fruit and dessert-like finishes. Reported search increases include caramel nude nails at 943%, raspberry jelly nails at 828%, iced latte nails at 295%, latte brown nails at 293%, almond milky nails at 301% and blood orange nails at 161%. Each percentage is presented as reported by Pinterest; the source material does not state the period or comparison baseline.
The “farm-to-face” theme links skincare routines with food, drinks and products used at home. Pinterest reported “skin foods” up 35%, with searches for “bone broth benefits for women” up 782%, “rosemary water for hair” up 269%, “avocado face mask recipe” up 141% and “coffee body scrub recipe” up 129%. These figures describe platform search activity, not clinical evidence about the effects of the ingredients or practices.
“People come to Pinterest with a point of view, even if they do not know the words to describe it.”
— Matt Madrigal, Pinterest chief product and technology officer
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Launch Scope and Trend Data Limits
The initial rollout is limited to iOS users in the United States. Pinterest has not given dates for launches in other countries or on other operating systems. It said wider regional availability is expected over time and that it plans to extend the guides to more product categories, but did not identify those categories or provide a timetable.
The source material also leaves questions about how guides are generated and checked, how specific recommendations will be to an individual user, and how products will be chosen or linked to retailers. Pinterest has not supplied the methodology, time windows or comparison baselines behind the report’s search-growth percentages, so the figures should be read as platform-reported interest rather than direct measures of purchases or overall consumer demand.
The report’s claim about when users discover trends is also attributed to Pinterest, with no survey sample size or method given in the provided account. It remains unclear how the company defined “before seeing them elsewhere” or how representative respondents were of Pinterest’s broader user base.
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US iOS Rollout Begins October 8
Beauty guides are scheduled to reach US iOS users on October 8. Pinterest says it expects to expand access to more regions over time and intends to bring the experience to additional product categories, though it has not announced dates or named markets for those plans.
Users and retailers will be able to see how the feature works in practice once the rollout begins, including what guidance appears on eligible beauty images and how shopping recommendations are presented. Pinterest’s initial release and the report do not settle how quickly the feature will expand or whether the search patterns highlighted with Sephora will persist.
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Key Questions
What are Pinterest beauty guides?
They are AI-powered guides attached to beauty inspiration on Pinterest. The “Get the Guide” option may offer steps, product suggestions, more inspiration or advice on what to ask for at a salon.
When and where will the feature launch?
Pinterest says beauty guides will be available from October 8 to iOS users in the United States. The company has not announced dates for other regions or platforms.
What trends did Pinterest and Sephora highlight?
The report points to maximalist makeup, frosted finishes, pink hair, bob haircuts, latte-inspired nails and farm-to-face beauty. It also lists search-interest increases for particular looks and beauty-related terms.
Do the report’s percentages measure sales or overall popularity?
No such conclusion is established by the supplied report. The figures refer to search interest on Pinterest, and the source material does not provide the time periods or comparison baselines for the percentages.
Source: rss
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