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Newly established health and beauty platform Tresalis has acquired a majority stake in Vyrao, the wellbeing-focused fragrance brand. Founder Yasmin Sewell will continue to lead its creative and strategic direction as Chief Brand Officer, while she and existing investors retain minority stakes.
Tresalis, a newly established health and beauty platform, has acquired a majority stake in Vyrao, the fragrance brand founded by Yasmin Sewell. Sewell will remain with the company as Chief Brand Officer, leading its creative and strategic direction, and will retain a minority equity interest alongside existing investors.
The acquisition gives Tresalis control of a brand whose products include perfumes and home fragrance. Vyrao describes its approach as neuroscience-led and links fragrance with emotional wellbeing. The source report does not disclose financial terms, the size of Tresalis’ stake or a timetable for changes to the business.
Sewell will continue to shape Vyrao’s brand direction after the deal. She and existing investors, including early-stage venture capital platform Elevate Beauty and beauty-focused private equity firm Manzanita Capital, will retain minority interests. The arrangement leaves the founder involved while placing majority ownership with Tresalis.
Vyrao is the platform’s first acquisition. Tresalis is described as an owner-operated platform created to acquire and grow science- and efficacy-led consumer health, wellness and beauty brands. Its founding team is anchored by Munich-based family office ATHOS and health and beauty entrepreneur Dr. Fernando Tamez.
A New Owner, Founder Still in Charge
The deal combines a change in ownership with continuity in the brand’s creative leadership. Tresalis now holds the majority stake, while Sewell remains responsible for Vyrao’s creative and strategic direction as CBO. Her continuing role may help preserve the identity established under her founding leadership, though the source does not detail how decision-making will be divided between her and the new owner.
For Tresalis, Vyrao is its first test of a stated plan to build a portfolio of consumer health, wellness and beauty brands. Tamez described the brand as having potential to scale internationally; that is the platform’s assessment, not a disclosed operating target or guarantee. No plans for expansion, new products, staffing or distribution have been announced in the source material.
Existing investors’ decision to retain minority interests means they remain financially involved after the acquisition. Elevate Beauty’s founding partner Cori Aleadri said the firm would remain part of the brand’s next chapter. The transaction’s practical effect on Vyrao’s customers and product range is not yet specified.
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Vyrao Becomes Tresalis’ First Investment
Vyrao was founded by Yasmin Sewell around the idea of fragrance as a medium for wellbeing. In her comments on the acquisition, Sewell said the brand’s purpose was to elevate mood and energy, with wellbeing at its core. Its range includes fragrance for personal use and the home.
The reported sale follows rumours that began in summer 2026, according to the source. The report does not identify when negotiations began or provide additional detail about the process. The acquisition marks the first investment for Tresalis, which was formed with ATHOS and Tamez as a platform focused on science- and efficacy-led brands.
The descriptions of Vyrao as science-led, distinctive and positioned to scale internationally come from the company’s representatives and investors. The source provides no independent evaluation of the brand’s scientific claims, commercial performance or market position.
“I created Vyrao with the sole purpose of elevating our mood and energy – the brand was always about our well-being with fragrance as the first medium.”
— Yasmin Sewell, Vyrao founder and Chief Brand Officer
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Deal Terms and Growth Plans Undisclosed
The report does not disclose the purchase price, the exact percentage acquired by Tresalis or the financial terms agreed with the selling shareholders. It also does not say whether the transaction has closed, beyond reporting the acquisition as completed, or whether any regulatory approvals or other conditions were involved.
There is no announced timetable for changes to Vyrao’s products, workforce, sales channels or geographic reach. Tresalis has stated an intention to grow science- and efficacy-led brands, and Tamez has described global potential for Vyrao, but no specific expansion plan, investment amount or performance target is provided. The source also gives no independent evidence for the brand’s neuroscience-led positioning.
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How Tresalis Develops Vyrao
The next developments to watch are any details from Tresalis or Vyrao on the transaction’s terms, investment plans and priorities for the brand. Sewell is set to continue leading creative and strategic direction as CBO, but the source does not specify her remit in day-to-day operations or how the new ownership will affect business decisions.
Further announcements could clarify whether Tresalis plans to expand Vyrao’s product range or reach new markets. Until the companies provide those details, the confirmed changes are the majority acquisition, Sewell’s continuing leadership role and the minority interests retained by her and existing investors.
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Key Questions
Who acquired Vyrao?
Tresalis, a newly established health and beauty platform, acquired a majority stake in the fragrance brand.
What role will Yasmin Sewell have?
Founder Yasmin Sewell will remain with Vyrao as Chief Brand Officer and continue leading its creative and strategic direction. She will also retain a minority equity interest.
Will Vyrao’s existing investors remain involved?
Yes. Sewell and existing investors, including Elevate Beauty and Manzanita Capital, will retain minority equity interests, according to the report.
What does Tresalis plan to do with Vyrao?
Tresalis says it was created to acquire and grow science- and efficacy-led consumer health, wellness and beauty brands. Tamez said Vyrao has potential to scale globally, but the source gives no specific expansion plans or timetable.
Were the financial terms disclosed?
No. The report does not state the purchase price, the precise size of Tresalis’ stake or other financial terms.
Source: rss
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