E.l.f. Beauty Leaks CEO Tarang Amin’s Number In Marketing Stunt
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E.l.f. Beauty is using a phone line for its “Dial 0 for Zero Distance” campaign, inviting customers to share which causes the company should focus on. Callers can leave a voicemail, and Amin is scheduled to answer live on Nov. 13; the campaign coincides with the release of the company’s 2026 Impact Report.

E.l.f. Beauty has made a phone line available for customers to share which causes the company should prioritize, as part of a marketing campaign tied to its 2026 Impact Report. The “Dial 0 for Zero Distance” initiative invites callers to leave a message for CEO Tarang Amin; the company says Amin will take calls live on Nov. 13, from noon to 3 p.m.

Callers to (510) 327-3536 hear a recording from Amin and can choose among six impact areas before leaving a voicemail. The options are women’s health; fair and ethical business; empowering the next generation; women and girls in sports; diverse representation in leadership; and survivor rights and advocacy. The campaign announcement does not specify how the company will use or assess the messages.

E.l.f. says the number is browser-based, allowing people to call over Wi-Fi or mobile data without international dialing charges. Callers outside the United States can access the service at elfbeauty.com/impact/dial0. The company’s Instagram post described the effort as a way to hear from customers about causes that matter to them and where E.l.f. could make a greater impact.

The company’s 2026 Impact Report is scheduled to land Nov. 12, one day before the live-call window. E.l.f. also plans to host an Impact Town Hall on LinkedIn Live and Twitch Live on Nov. 19 at 1 p.m. Eastern, according to the report by Cosmetics Business. The phone line and online event are being presented as part of a wider week of activity around the report.

At a glance
announcementWhen: Campaign announced ahead of the 2026 Im…
The developmentE.l.f. Beauty has published a phone number for customers to share views on its social-impact priorities, with CEO Tarang Amin set to take live calls during a scheduled window.

Customers Asked to Set Impact Priorities

The campaign gives customers a direct, if limited, channel to tell E.l.f. which social-impact areas they want the company to address. It also places the company’s stated priorities in front of consumers as it prepares to publish its impact report. The six menu options identify the subjects the company is asking callers to discuss, but do not establish that it will change its programs or allocate resources based on the responses.

The live-call period is a specific opportunity to speak with the CEO, while the voicemail option allows customers to participate outside that three-hour window. For readers, the key distinction is between inviting feedback and making a commitment: the available information describes a listening campaign, not a promise to adopt a particular cause or respond to every message.

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A Phone Line Tied to the Impact Report

E.l.f. announced the “Dial 0 for Zero Distance” campaign alongside its plans for the 2026 Impact Report. The company’s Instagram caption framed the initiative as an extension of its conversations with customers, saying Amin wanted to know which causes mattered most to them and where E.l.f. could have a greater impact.

The phone activation is one of several planned activities. The report is due Nov. 12, the live-call window follows on Nov. 13, and the Impact Town Hall is scheduled for Nov. 19. That sequence gives customers several ways to engage with the campaign, though the source material does not describe the report’s findings or say how the events will feed into company decision-making.

“CEO on speed dial? That’s very e.l.f. of us.”

— E.l.f. Beauty, in its Instagram campaign announcement

How E.l.f. Will Use Callers’ Feedback

The company has not said how many calls or messages it expects, whether it will publish a summary of feedback, or how customer input will influence its priorities. It is also unclear whether callers who leave a voicemail will receive a response. The source material does not detail what the 2026 Impact Report will contain beyond its scheduled release date, or whether it will address the six topics presented in the phone menu.

The announced live-call hours and contact details are reported by Cosmetics Business. The available information does not clarify how many callers Amin can speak with during the three-hour period or what happens if the line is busy.

Report and Live Events Ahead

The next stated milestone is the release of E.l.f. Beauty’s 2026 Impact Report on Nov. 12. Amin is scheduled to take calls the following day, from noon to 3 p.m., and the company’s Impact Town Hall is set for Nov. 19 at 1 p.m. Eastern on LinkedIn Live and Twitch Live. Further details about the report, the town hall agenda, or how the company will share and act on customer feedback have not been provided in the source material.

Key Questions

What is E.l.f. Beauty’s “Dial 0 for Zero Distance” campaign?

It is a phone-based campaign asking customers to share which of six social-impact areas the company should focus on. Callers can leave a voicemail for CEO Tarang Amin.

Can customers speak with Tarang Amin live?

E.l.f. says Amin will take calls live on Nov. 13 from noon to 3 p.m. The company has not said how many callers he will be able to speak with.

What number can customers call?

The reported number is (510) 327-3536. E.l.f. says people outside the United States can access the browser-based service at elfbeauty.com/impact/dial0.

Which causes can callers choose?

The six options are women’s health; fair and ethical business; empowering the next generation; women and girls in sports; diverse representation in leadership; and survivor rights and advocacy.

When will E.l.f. publish its 2026 Impact Report?

The report is scheduled for Nov. 12. E.l.f. also plans an Impact Town Hall on LinkedIn Live and Twitch Live on Nov. 19 at 1 p.m. Eastern.

Source: cosmeticsbusiness.com

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